Top 5 Fashion Games on iOS in Kenya: Q1 2022

In the first quarter of 2022, the top five fashion game apps on iOS in Kenya displayed varied performance trends across downloads, revenue, and active users. Here’s a closer look at how each app fared, based on data from Sensor Tower.

Project Makeover by Magic Tavern, Inc. exhibited a robust performance throughout the quarter. Weekly downloads peaked at 215K in the week of March 21, showing a significant increase from the 117K downloads at the start of the quarter. Revenue saw fluctuations, with a high of approximately $223 in late December and a low of around $54 in mid-March. Weekly active users remained relatively stable, hovering between 1.5K and 1.7K.

Crowdstar LLC’s Covet Fashion: Dress Up Game experienced modest weekly revenue, peaking at $56 in mid-February. Downloads were sporadic, with notable spikes such as 26K in late January and a decline to zero in several weeks. Active users showed a gradual decline from 56 in late December to 28 by the end of March.

Acrylic Nails! by Crazy Labs saw a mixed quarter with revenue peaking at $29 in late January before tapering off to zero for several weeks. Downloads followed a similar pattern, with highs of 37K in late March and lows of zero in multiple weeks. Active users saw fluctuations, starting at 105 and ending at 84 by the quarter's close.

Pocket Styler: Fashion Stars from Nordcurrent UAB had a varied performance. Revenue saw a notable increase in mid-March with $45, while downloads peaked at 84K in mid-January but dropped significantly to 3K in late January and February. Active users were steady, ranging from 105 to 180 throughout the quarter.

Lastly, Barbie Magical Fashion by Budge Studios showed consistent weekly revenue, averaging around $7-$9. Downloads experienced a peak of 36K in late December, with subsequent weeks showing varied performance. Active users started at 53 and saw fluctuations, ending the quarter at 34.

For more detailed insights and data on app performance, visit Sensor Tower.